Our Ethical Commitments

The Pixie Dust Promise

No magic—just effective training.

Pixie Dust Dog Training Companion Illustration

There’s no magic in dog training—just thoughtful, humane methods grounded in the science of animal behaviour. At Pixie Dust Dog Training, we move past 'quick-fix' promises and outdated dominance tactics to offer what truly works: honest expectations, clear communication, and steady patience.

“Fear is not disobedience. Reactivity is not malice.”

Our credentials include certification as a Dogma Dog Trainer (DDT) and professional membership in the Canadian Association of Professional Dog Trainers (CAPDT). We adhere to the CAPDT Code of Ethics and humane, evidence-based standards established by organizations such as BC SPCA AnimalKind and the Canadian Veterinary Medical Association (CVMA).

I. Humane, Force-Free Foundations

Reward-Based Training: We use positive reinforcement, clear communication, and thoughtful environmental management to teach dogs what to do. Reinforcement is always defined by the learner—what the individual dog finds rewarding and motivating.
Learner Autonomy & Wellness: Our practice prioritizes the dog’s choice, physical comfort, and emotional wellness. Guided by progressive models like LIFE (Least Inhibitive, Functionally Effective) and LIMA (Least Intrusive, Minimally Aversive), we select the least restrictive, most supportive path to help your dog thrive.
Zero Coercive Equipment: In alignment with CAPDT and AnimalKind humane standards, we never use or recommend prong collars, choke chains, shock or electronic collars, corrective slip leads, or physical intimidation such as "alpha rolls."

II. Transparent Client Partnership

Honest Timelines, Zero Gimmicks: We collaborate with you to establish realistic, humane training goals that reflect your dog's individual needs and your family's daily life. Meaningful behaviour change takes time, consistency, and patience. While no ethical professional can guarantee specific behavioural outcomes, we promise clear communication and a structured, transparent plan.
Support Without Shame: Living with behavioural challenges or raising a puppy can feel overwhelming. We coach the human at the other end of the leash with empathy, practical tools, and zero judgment.
Informed Consent & Confidentiality: You will always understand the methods and mechanics behind our training plan. We never train behind closed doors, and we only capture photo, video, or audio with your prior written consent. All client and dog information is handled with care and confidentiality, and we never disclose identifying records outside our practice without written consent, except where required by law. We proudly welcome and support all guardians and dog breeds.

III. Scope of Practice & Veterinary Collaboration

The Medical-Behaviour Connection: Physical discomfort and chronic stress directly drive behaviour. With your consent, we will collaborate with your primary veterinarian whenever underlying pain, illness, or physiological factors are suspected to ensure medical needs and physical wellness are properly evaluated and addressed.
Clear Professional Boundaries: We are professional dog trainers, not veterinary clinicians. We do not diagnose medical illness, prescribe pharmaceuticals, or make therapeutic nutritional claims.
Know Our Limits: When a dog's needs fall outside our current scope or require specialized behavioural or veterinary expertise, we facilitate referral to an appropriate professional.
Safety & Preparedness: We maintain emergency veterinary contact protocols to ensure immediate access to medical support if an urgent health need arises during a session.

IV. Lifelong Education

Science-Informed Practice: Applied animal behaviour is an evolving science; we stay current with peer-reviewed research and modern learning theory to guide our coaching.
Professional Development: We regularly participate in accredited coursework, workshops, and continuing education to stay current on canine behaviour, learning theory, and effective coaching practices.
Commitment to Improvement: Our ongoing education ensures that our protocols reflect current, evidence-informed humane standards and practical support for modern households.